BEHIND THE BRAND
What is Key to Cannabis All About?
Key to Cannabis was created by Nick Levich and Tommy Joyce, a pair of Colorado entrepreneurs in the cannabis industry who felt the urge to share their knowledge and insights with others. The concept of a legal cannabis industry is so infantile; each day there are new growing and extraction methods, smoking devices, travel accessories, and products to buy in the dispensary. We, like many cannabis users, have gone through the trial and error process of trying all the popular consumption methods to see which works best for a given situation. Our mission is to educate people on the options available and the best ways to use cannabis.
We're producing this content in order to create something bigger: an educated consumer base that actively supports individuals who debunk the lazy stoner stereotype. We're surely not the only ones incorporating cannabis in a meaningful way and we want to inspire others to be open about their use. Our focus is to help all people have a positive experience with cannabis. We hope our example encourages others to come out of the proverbial cannabis closet and voice their support.
We want to change the way society looks at the modern cannabis user. Our site features how-to guides, informative articles, and a visual glossary; all in the hopes of improving your cannabis experience. We believe the best way to change the way society views cannabis consumers is to educate and to correct the misinformation that has flooded American culture for decades. It is easy for a non-believer to point fingers until they realize their son, daughter, brother, sister, or friend is a regular consumer. Change starts with a conversation. We encourage you to be open about your cannabis usage, get involved with your community and vote for safe access.
There is no doubt in our minds and our hearts that cannabis is one of the most therapeutically beneficial substances known to man – and we believe all individuals should have safe access. We are not your average ‘stoners’. In fact, just using the word makes us cringe; but the English language doesn’t have a term to describe a regular cannabis user who positively incorporates the plant in their life – so we created one; 'Cannabis Advocates'. Thank you for being a Cannabis Advocate; we couldn’t have made it to this point without you.